Making Tough Decisions in an Uncertain World

Donald Rumsfeld, the former US defence secretary, certainly added to the lexicon of the concept of uncertainty with his infamous ‘known-knowns; known-unknowns; and unknown-unknowns’[i] interview, when describing the link between Al Qaeda and the Saddam regime in Iraq. While it confused many, it does provide us with a useful framework for understanding the uncertainty that we all face as we seek to put in place sensible plans for our finances, not least how to invest our liquid assets.

We face a number of critical decisions on our life journeys from young, family and career-orientated adults, through the inflection point of leaving the workforce and hopefully onto a happy, healthy, long and financially secure retirement. These include decisions such as: when to retire? How much is enough? How much can we spend? What should we invest in? Can we afford to gift the children some capital at this point?

The challenge we face is that these decisions are made against the backdrop of great uncertainty – in our lives, the capital markets and the rapidly changing world we live in. However, we must make those decisions if we are to give ourselves the best opportunity to achieve the things we aspire to do, with the wealth that we have. These sorts of decisions would be easy if we knew that we were going to die at the age of 99 and could obtain a return, year-in year-out, of say, 4 per cent above the rate of inflation!

But that is not the real world – our lives and the markets contain much more uncertainty than that. Perhaps the most valuable contribution that a good, unconflicted advisor can play now, and in the years ahead, is facilitating you to feel empowered to make the best decisions that you can in the face of this uncertainty. Let us take a look at this with a little help from Donald Rumsfeld, the former US defence secretary.

What are the ‘known-knowns’?

If we look at the ‘known-knowns’ we can come up with a list that acts as both a starting point and platform for making decisions. It includes:

  • How much wealth you have today, where it is and who owns it
  • Your current income and expenditure
  • Your current rates of income tax and potential inheritance tax liability
  • Your vision of what you want your money to achieve for you (financial security, help for the children, philanthropic works)
  • The principal options for investing it, which are simply being either to lend it to someone (bonds) or to become an owner of companies (equities)
  • The returns that have been exhibited on an historical basis for investing in bonds and equities of different kinds
  • The fact these returns do not come in straight lines
  • Some basic principals of investing that we know to work effectively.

What are the known-unknowns

Now we step into perhaps less comfortable territory, not least because we are faced with thinking about our own mortality:

  • We know we are going to die, but we do not know when, either in our own case or in the case of our partners or other family members
  • We know that life takes many turns and that the future that we envisage for ourselves may well not to be the one that we experience. As the old adage reminds us ‘Life is what happens to you when you are busy making plans’
  • We know that investment returns do not come in straight lines, but we do not have much of a clue as to what the returns on investment will be this year, next year or indeed over the lifetime for which we will be investing. We can make some sensible estimates, but these are by no means guaranteed
  • We know that there are some really smart investment professionals out there who could manage our money for us. The unknown is that we have no reliable means of identifying, with any certainty, who they are today
  • We know we could do with some help, but do not necessarily know who to turn to or who we can trust.


What are the unknown-unknowns

Well if we knew what they were, they would be ‘known-unknowns’. In the financial world, these potential events have become known as ‘Black Swans’. The phrase was coined by Nassim Nicholas Taleb in his insightful book Fooled by Randomness[ii], which makes the point that just because most swans are white, it does not means that black swans do not exist. He describes a Black Swan event as “being beyond the realms of regular expectations; carrying extreme impact; and which is prone to us concocting spurious explanations as to why it happened and how it could have been predicted.”  Interestingly, he also views it as being the inverse – i.e. the non-occurrence of events that seem highly likely. What could these be?

  • A computer virus that wipes clean all electronic records of stock ownership?
  • A nuclear explosion at Fort Knox’s gold reserves (as was nearly experienced in James Bond’s Gold Finger).
  • That all financial assets deliver negative returns in the years ahead.
  • Others? Your guess is as good as ours.

How we incorporate these events into our thinking is taxing, but we must try and do what we can to ensure that we incorporate robustness and flexibility into our planning

Is there any help? (the quick answer is yes)

It is all very well working out our own Rumsfeldian list, but how does that help us to manage the uncertainty? The short answer is that it helps us to identify where the risks lie as we try and plan and to put in place sensible strategies to mitigate the unknowns that we face. It also illustrates the need to run a range of scenarios, in some instances, so that we can form some insight into what the various possible outcomes may be, where we draw our red lines, and what choices we face in these circumstances. This is where a professional financial planner adds considerable value.

Carpenter Rees exists to help its clients make these decisions with clarity and confidence in the face of the uncertainty of life and markets.

Insightful, structured, and yet flexible financial planning process, combined with a robust investment process, are the essential ingredients for maximising the chances of enjoying a financial outcome. This is turn provides a lifestyle, that is not only acceptable, but hoped for – ‘Yes you can still go to South Africa to play golf, again, this year.’

A sound process that helps to frame the problems that we face correctly helps us to make better decisions as a consequence.

The essential blend of financial planning and robust investment process

 Making Tough Decisions in an Uncertain World

Sound financial planning is, somewhat surprisingly, one of the best-kept secrets in the world of private finance. Akin to the preparation of a balance sheet, profit and loss statement and forward-looking management accounts, which allow companies to manage their assets, liabilities and cash flow into the future, financial planning does the same at an individual level.

Life-time cash flow modelling tools can help to gauge quantum and direction of decisions, and assist with scenario planning as needed. However, numerical precision needs to be avoided as it sets a false sense of certainty in an uncertain world.

Discussing the issues with an advisor, running a range of scenarios and gaining a sense of the likelihood of achieving the outcome you wish for (and the risks to it), helps most clients to feel much clearer and more comfortable about their wealth, their future and the decisions they may face along the way.

A good financial planning process helps to identify the three components that define how much investment risk a client needs to take: the first component is how much risk can they tolerate, which is a psychological trait; the second is defining their financial capacity for losses, which is a function of their wealth and future lifestyle needs; and the third is the financial risk that they need to take to achieve their goals. Discussing how to align these three components is one of the most important financial conversations that anyone will ever have. Only once this is agreed, can a sensible and suitable investment portfolio be structured.

In investing there are no absolute right or wrong answers, only better and worse solutions. Better solutions are founded in process that encompasses insight into the problem (what should we invest in), are focused on reducing uncertainty (with as little risk as possible) and a robust and consistent decision making process (should we go right or left at this decision point?) As Albert Einstein stated “Make it as simple as possible but no simpler”, which has been our mantra as we have built and implemented our evidence-based approach to investing. In essence, it encapsulates the following core principles:

  • Capitalism works and we should use it to do the heavy lifting as we try to generate returns from our portfolio as either owners (equities) or lenders (bonds). Finding the right balance between the two is key
  • Markets work pretty well – they are a zero-sum game before costs. The evidence tells us that few professionals ‘win’ over the sorts of time frame we are interested in and they are well-nigh impossible to identify in advance. Using ‘passive’ funds that seek to deliver the return of the markets make sense
  • The mix of assets we choose to hold dominates the return journey that we will experience – it is what we focus on
  • We seek to take risks carefully that deliver adequate rewards over time
  • We diversify all portfolios broadly; at the security, geography and asset class levels
  • We keep an eagle eye on costs of all kinds to ensure that you receive as much of the return on offer from the markets as possible
  • We rebalance this mix of risks regularly, back to the level of risk that is most appropriate for your circumstances

Whilst many would argue over Donald Rumsfeld’s political contribution, his framework for thinking about the great uncertainty that exists in our world, our lives and the capital markets is a useful one. In the face of this uncertainty, we need to use the ‘known-knowns’ as our starting point and the ‘known-unknowns’ as a basis for analysis and scenario planning to get a tighter handle on the possible range of future outcomes. The ‘unknown-unknowns’ are a reminder of the limitations of our knowledge and our need for flexibility and resilience. Sound financial planning and robust investment process are two key elements for managing this uncertainty.

We hope that you have enjoyed this paper. Please do not hesitate to call if you have any questions or comments on it.

Priorities and Concerns of Family Businesses

A Happy New Year to you all.

At Carpenter Rees a great deal of our time is spent working with family businesses and therefore during 2016, to mark our commitment to the sector, we embarked on a research project with Manchester Metropolitan University’s Centre for Enterprise.

The initiative allowed us to gain a true insight into the aspirations of family businesses and will be instrumental in our work to help our clients reach financial freedom and achieve succession.

We are delighted that the research paper is now available to download from our home page. The research includes findings from a workshop held with some of our family business clients, as well as advisors that we often work alongside such as accountants, lawyers, finance and banking specialists, PR and marketing consultants and a management trainer.

We will continue to provide additional information in the area of family business over the coming months but in the meantime please do download the research paper, and of course, please share this with anybody who you feel would be interested.

Merry Christmas

We would like to wish you all a very Merry Christmas and a Happy New Year and also thank you for your support over the last 12 months.

The office will be closed from 5pm on Friday 23rd December and will re-open on Tuesday 3rd January 2016.

As in previous years, we are not issuing Christmas Cards but have instead donated to the Alzheimer’s Society.


The Financial Planners’ Group

We’re delighted to announce that we are one of the founder members of an exciting new group; the Financial Planners’ Group. As six like-minded independent financial planning businesses managing assets for clients of over £375m, we decided to work together to apply the best financial thinking for the benefit of our clients.

We share many things in common – great people, exceptional client service and outstanding results. We realised we were all trying to achieve similar objectives for our clients and we face the same business challenges, so it made sense to join forces and share investment insights and knowledge. We call it ‘the power of more’.

Other members of the group include Beardmore and Company Ltd, DJH Wealth Management, Otus Financial Planning, Riverstone Wealth Management Ltd and Callisto Wealth Management. Have a good look round the group’s brand new website to find out more about us all. There’s a section on how the group came into being, the thinking behind the way we operate and the type of clients we all work with.

A Financial Plan is not Plain Sailing

Embarking on a financial plan is like sailing around the world. The voyage won’t always go to plan and there’ll be rough seas, but those who are prepared, flexible, patient and well-advised greatly increase the odds of reaching their destination.

A mistake many inexperienced sailors make is not having a plan at all. They embark without a clear sense of their destination and once they do decide, they often find themselves lost at sea in the wrong boat with inadequate provisions.

Likewise, in planning an investment journey, you need to decide on your goal. A first step might be to consider whether the goal is realistic and achievable. For instance, while you may long to retire in the south of France, you may not be prepared to sacrifice your needs today to satisfy that distant desire.

Once you are set on a realistic destination, you need to ensure you have the right portfolio to get you there.

  • Have you planned for multiple contingencies?
  • What degree of ‘bad weather’ can your plan withstand along the way?

Key to a successful voyage is a good navigator. A trusted adviser is like that, regularly taking coordinates and making adjustments, if necessary. If your circumstances change, the adviser may suggest you replot your course.

As with the weather at sea, markets can be unpredictable. A sudden squall can whip up waves of volatility, tides can shift and strong currents can threaten to blow you off course. Like a seasoned sailor, an experienced adviser will work with the conditions.

Once the storm passes, you can pick up speed again. Just as a sturdy vessel will help you withstand most conditions at sea, a well diversified portfolio can act as a bulwark against the sometimes tempestuous conditions in markets.

Circumventing the globe is not exciting every day. Patience is required with local customs and paperwork as you pull into different ports. Likewise, a lack of attention to costs and taxes are the enemy of many a long-term financial plan.

Distractions can also send investors, like sailors, off course. In the face of ‘hot’ investment trends, it takes discipline not to veer from your chosen plan. Like the sirens of Greek mythology, media pundits can also be diverting, tempting you to change tack and act on news that is already priced in to markets.

A lack of flexibility is another impediment to a successful investment journey. If it doesn’t look like you’ll make your destination in time, you may have to extend your voyage, take a different route to get there or even moderate your goal. The important point is that you become comfortable with the idea that uncertainty is inherent to the investment journey, just as it is with any sea voyage.

That is why preparation and planning are so critical. While you can’t control every outcome, you can be prepared for the range of possibilities and understand that you have clear choices if things don’t go according to plan.

If you can’t live with the volatility, you can change your plan. If the goal looks unachievable, you can lower your sights. If it doesn’t look like you’ll arrive on time, you can extend your journey.

Of course, not everyone’s journey is the same. Neither is everyone’s destination. We take different routes to different places and we meet a range of challenges and opportunities along the way.

But for all of us, it’s critical that we are prepared for our journeys in the right vessel, that we keep our destinations in mind, that we stick with the plans, and that we have a trusted navigator to chart our courses and keep us on target.

The US election: the one thing we can be sure about is uncertainty


We are somewhat loathe to put out yet another piece about what might happen in the markets, as it risks focusing long-term, sensible investors’ minds on short-term events. The referendum on Scottish independence, Grexit, China’s slowdown and most recently Brexit, have come and gone, in market terms, with most investors sitting on healthy increases in their portfolios since 2014, despite uncertainty at the time. However, it is not a bad thing to revisit the robust rationale for the structure of our client portfolios, particularly at such a time.

A Wine Lover’s Guide to Investing


I have no doubt that if you are like me you will have sampled some nice wine over the years. For me, vintage wine is one of life’s great pleasures. But often overlooked in the joy of consumption is the carefully calibrated journey from grape to glass. Similar levels of care are critical to good investment outcomes.

When loss is a good thing!


Loss is often associated with negative connotations. When we think about losing something, we think about people, money, our jobs, precious items, even hours in a day; all things we can’t easily get back. Indeed, if you were to look up the word ‘loss’ in a dictionary you would find words such as, detriment, disadvantage and deprivation. But is loss always a bad thing?

What rich parents need to tell their kids


Carpenter Rees has worked with many families and family businesses over the years, and I have recently read a great series of blogs from Sandy Loder (, who has a great deal of experience in helping his clients through succession and development of the next generation.